Branding myself as a model is not easy. Branding myself as an entrepreneur is not easy. Branding myself as a model entrepreneur is EXTREMELY DIFFICULT! But if one thing’s for sure, I am extremely animated, a visionary if I must say, and the work I put in for my clients is full of my unique and strategic craftsmanship.
I call it, “art.”
I have always been passionate about modeling and entrepreneurship, but I never expected to pursue these careers simultaneously. The challenges I’ve faced in life, which I will discuss in Podcast Episode X, gave me the perspective that waiting for a “better timing” to pivot from one profession to the other would leave me unfulfilled later in life. I also figured that being versatile would benefit my clients in fun, resourceful ways that gave meaningfulness to their brand and our relationship.
Over the course of my profession, I’ve assisted a few friends start their businesses. I developed their brand identities, performed market research, merchandising, developed web designs, and many other components that build a solid foundation. Once I set my mind on something, I get invested in the details to bring the project to life. In doing so helped me uncover new layers of my competence, through modeling, marketing, coaching, and forming new business ventures.
Being a model entrepreneur, I have insight from both sides of the table. From a model’s standpoint on business, I know what is visually appealing and how positioning (or angling) something a certain way becomes more captivating to the consumers when marketing a new product. Identifying the target audience is the best model to determine that position. From an entrepreneur’s point of view on modeling, I understand that the model creates the image of the brand through confidence, physical appearance, preparedness, individuality, and even the results (or feedback). The way a model presents themselves is a direct reflection on the brands they represent. Together these viewpoints allow me to synthesize a ravishing promotional strategy that tells the story, sells the dream, and builds anticipation for what’s next to come.
I love modeling. I specialize in editorial and high fashion genres. It brings out my inner Empress and I liveee in that moment. I have always felt that I belonged on runways, flaunting my personality in front of a live audience, giving them fierce upon FIERCE, okay! I have so much fun playing out characters, even as a bride.
Off the stage, though, I usually groom my businesses and help others take risks they wouldn’t attempt before. I am very skilled at crafting business plans, conducting market research, sourcing suppliers and forecasting financial projections for any industry. I truly believe I can do all things and I don’t plan on stopping any time soon.
Honoring the name
KJ Tha Great
is my upper echelon.
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KJ Tha Great 
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